User Research Mastery – Sarah Doody

Description

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User Research Mastery

30 days to understand your customers, make smarter product decisions, and grow your business.

Do you feel disconnected from your users?

• Is getting buy-in for research a struggle?
• Are you tried of your team “guessing” about which features to build?
• Do you want to use data to drive product and design decisions..
• Are you overwhelmed trying to figure out where to start when it comes to actually doing research? Tried of all that Googling?
• Do you struggle to figure out how to do research without slowing down the development process?

Do more user research & usability tests so you can create a product customers love.

INTRODUCING

User Research Mastery

A step-by-step blueprint to help you and your team do user research interviews and usability tests.

Here’s what you’ll learn in User Research Mastery:

• How to get buy in for user research from executives and stakeholders.
• How to decide what to research and which method to use.
• What to write in a screener so you can talk to the right research participants.
• How to find research participants on your own or with a recruiting firm.
• What you must have in a discussion guide and interview script.
• How to make sense of & present your research findings.
• How to integrate research into your UX process.
• How to make research a habit and not a one time thing.

Take an inside look at what you get in User Research Mastery.

I’m Sarah Doody, nice to meet you!

• 2015: Founded The UX Notebook, a weekly UX email and education collective focused on helping people learn how to think like a designer.
• 2012: Went full time as self employed with my own UX consulting business.
• 2011: Co-created curriculum for and taught General Assembly’s first ever 12-week User Experience Design course.
• 2007: Moved to NYC to get started in the roller coaster world of tech startups.

Course Curriculum

LET’S GET STARTED

• Preview & Course Trailer (4:08)
• Welcome!! Please watch this first (3:54)
• How to set yourself up for success (7:03)
• Course Community & Slack Tour (7:15)
• Office Hours (aka “UX Research Happy Hour”)

MODULE 01: WHY RESEARCH MATTERS

• Intro Video (1:32)
• Lesson 01: Why research matters & how to get buy in (18:42)
• Lesson 02: Types of research (16:47)
• Lesson 03: The research process (20:32)
• Your Mission: The practice project for this course (8:44)

MODULE 02: RESEARCH GOALS

• Intro Video (1:27)
• Lesson 01: How to identify your research goals (34:43)
• Lesson 02: What are strategy interviews (12:16)
• Lesson 03: What are usability interviews (10:49)
• Lesson 04: Adapting research for your timeline and budget (19:03)

MODULE 03: IDENTIFYING & RECRUITING PARTICIPANTS

• Intro Video (2:03)
• Lesson 01: How many people should you talk to (10:39)
• Lesson 02: How to create and use a participant wishlist (15:07)
• Lesson 03: Anatomy of a participant screener (24:18)
• Lesson 04: DIY recruiting vs hiring a firm (9:04)

MODULE 04: PLANNING & CONDUCTING INTERVIEWS

• Intro Video (3:22)
• Lesson 01: Writing a discussion guide (22:59)
• Lesson 02: The 5 stages of a research interview (11:29)
• Lesson 03: Practical interview logistics (12:43)
• Lesson 04: How to record interviews (9:52)
• Lesson 05: The art of note taking (8:04)
• Lesson 06: Observation Skills (6:49)

MODULE 05: SYNTHESIZING & SHARING YOUR FINDINGS

• Intro Video (1:31)
• Lesson 01: Making sense of what you heard (16:39)
• Lesson 02: How to deliver and share your research findings (28:45)

** NEW **  WORKSHEETS, DOWNLOADS, ETC (all in one place)

• Research Goals Worksheet
• Ideal Participant Wishlist Worksheet
• Participant Screener Template
• Interview Discussion Guide Template
• Discussion Guide Example From E=Commerce Company
• Note Taking & Findings Template
• Research Plan Checklist
• 50+ Starter Questions For User Research

Office Hours

• Office Hours: January 30, 2019 (53:26)

BONUSES & EXTRAS

To Ensure You Reach Your Research Goals

LIVE MONTHLY OFFICE HOURS

Live group office hours calls to get your questions answered.

BONUS “DONE FOR YOU” TEMPLATES

Templates including a Participant Screener & Interview Discussion Guides.

SECRET SLACK COMMUNITY

A place for students to ask questions, get answers, and share ideas.

Here are the templates & “done for you” items:

• Research Goals Template
• Participant Screener Template
• Interview Discussion Guide & Script
• Research project checklist
• Template for note-taking
• Findings presentation layout

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