Harmon Brothers University – Daniel Harmon

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YOU’RE JUST 1 COURSE AWAY FROM A SCRIPT THAT SELLS.

Harmon Brothers videos have racked up over 1.2 billion views and helped produce over $300 million in direct-tracked sales.

Join Chief Creative Officer, Daniel Harmon, and Lead Writer, Dave Vance, as they pull back the curtain to reveal how Harmon Brothers consistently creates videos that delight, entertain—and most importantly—videos that sell.

Write Ads That Sell will give you the formulas and structure that will enable you to do it, too.

JOIN DANIEL & DAVE AS THEY REVEAL:

Secret #1

Videos don’t have to be viral to sell.

In fact, Daniel explains why trying for viral is exactly the WRONG approach if you want your video to sell—and what to do instead to maximize the reach of your content.

Secret #2

Humor is great, but it’s not the goal.

Our videos usually use humor to sell—but even more important than the jokes are the formulas we use. We’re sharing the exact structure we use to generate millions of dollars in sales for our clients.

Secret #3

You can do this on your budget.

You don’t have to have a large production budget to do what we do. Sure, it helps—but you’ll learn the keys that will enable you to create a successful campaign on any budget.

And those are just a few things you’ll learn in the first few minutes of Write Ads That Sell.

WHAT THIS COURSE IS NOT

This is not a bootcamp for doing great comedy. It’s a guide for using the funny you already have to make an ad that actually sells. (If you don’t think you’re funny, don’t worry. We’ll get to that).

Second, this is not a course to teach you how to make a “viral video.” Viral is like catching lightning in a bottle. It’s incredibly hard to do and equally shocking when you do it. So take the pressure off yourself.

What you will learn to make is a video script that sells. And that beats viral every. single. time.

WHAT THIS COURSE IS

Over the course of 25 video lessons with 3 accompanying downloadable workbooks, Daniel Harmon and Dave Vance go in-depth with specific examples and techniques that will teach you everything it takes to write a great script—from research, capturing the concept, and nailing the proper sales structure, to polishing and preparing the perfect script for production.

We are opening our entire writing playbook and giving it to you in a professionally produced and edited course that gives you the tools you need to do what we do, without holding anything back.

In addition, we’re intentionally keeping the class size small (enrollment will be open for just 36 hours) to give you personalized attention to take your script to the next level. Daniel and others on the team will be personally responding to your questions.

By the end of the class, you’ll have a solid, well-tuned script ready for production that will not only sell, but will set the tone for future marketing initiatives and give you the knowledge, skills, and motivation to write an ad that sells.

WHO WRITE ADS THAT SELL IS FOR

• If you’ve ever contacted Harmon Brothers in hopes of working together and we turned you down because we were too busy or your business didn’t yet meet the criteria we use to select clients, this is for you.
• If you’ve seen a Harmon Brothers ad and thought your business could use a similar approach but didn’t have the budget or the knowledge of how to go about it, this is course is for you.
• If you’re already funny, this course will teach you to focus that humor and use it to sell. If you’re not a comedian, this course will teach you how to harness the humor around you to build a video that sells.

A $21,000+ VALUE

25 Knowledge-Packed Videos

The course is broken out into three sections, each with a number of videos that provide digestable chunks of knowledge—and specific actions for you to take as the course guides you through the process of writing an ad that sells.

VALUE: $7,899

3 WORKBOOKS

The three workbook downloads provide recaps of each section, additional resources, links, and homework assignments that will enable you to get the most out of the course—and finish with a script that will be tuned for selling and ready for production.

VALUE: $479

SCRIPT TEMPLATE & EXAMPLE

Not only are we providing you with the exact script template that we use on nearly every project we create—we’re providing you with the actual script we wrote for one of our most famous campaigns, you’ll see how we used the template and how to use it on your campaign. Did we mention we’re not holding anything back?

VALUE: $5,749

ACCESS TO THE PRIVATE HARMON BROTHERS UNIVERSITY FACEBOOK COMMUNITY

Join like-minded & dedicated entrepreneurs, writers, marketers, small businesses and creatives. Network, share your work, see examples, get feedback, support, and keep up to date on the latest.

VALUE: $599

FEEDBACK & GUIDANCE FROM DANIEL HARMON & TEAM HB

That’s right—we’re dedicated to helping you succeed. We intentionally keep our class sizes small so that we have time to answer your questions and offer guidance on your journey. In addition to our private Facebook group, Daniel and team will be responding to your messages & emails personally to help guide you through the course.

VALUE: $5,000 per hour

PLUS – GET THESE FREE BONUSES

BONUS: Extensive coverage of an ACTUAL WRITING RETREAT from start to finish

For the first time ever, go behind the scenes with Harmon Brothers and a client as you watch an actual writing retreat unfold. From script presentations, to client reactions and feedback, to the steps we take to select the winning script and turn it in to a finished piece—you’ll see exactly how we do it.

VALUE: $499

BONUS: writing retreat how-to lesson

As a companion to our behind-the-scenes writing retreat bonus video, this lesson breaks down our process for ensuring the success of the writing phase & shows you the exact steps we take to plan and conduct one of the most important pieces of our writing process—and how we come out the other side with a finalized script.

VALUE: $599

BONUS: VIDEOS OF DANIEL RESPONDING LIVE TO COMMONLY ASKED QUESTIONS

Culled from 6 exclusive bootcamp sessions conducted earlier this year with entrepreneurs, production companies, writers, and marketers, Daniel responds live to some great questions that you may have had yourself. Daniel’s on-the-fly responses provide valuable insight and help dig deeper into how the principles of Write Ads That Sell apply to any product or service you might be trying to sell.

VALUE: $399

TOTAL VALUE OF THIS COURSE: $21,223

We’ve had companies offer us six figures for consulting. Daniel’s consultation fee alone is $5,000/hour. But we’re giving a limited number of students over $18,000 off for a limited time.

DON’T TAKE OUR WORD FOR IT HERE’S WHAT STUDENTS SAID ABOUT WRITE ADS THAT SELL

From a Crafting Pattern Sales Business:

• “I thoroughly enjoyed the course and am glad I made the investment…you are a fool to think you could do it better or cheaper on your own.”

From a Marketing Video Services Company:

• “The organization that the HB outline and process brings to our videos is beyond exciting—we’re expecting big things for our next projects now.”

From a Video Production Freelancer:

• “Having a creative path to walk really empowers you to do better work through a better process.”

From a Small Business Owner:

• “I’ve loved the honesty and willingness to share your insight. It is very helpful to learn, not only from ideas that worked, but also the ones that didn’t.”

Get Harmon Brothers University – Daniel Harmon, Only Price $245

NOT SURE IF HARMON BROTHERS’ METHODS WILL WORK FOR YOUR BUSINESS?

In “Write Ads That Sell,” we share the exact techniques we used to generate these results:

A Startup (at the time) Mattress Company

• Grew revenue from $0 to over $ 100 million run rate in 14 months
• Generated over 400 million views (and counting)
• Successfully marketed a $1,000 hero product online that is taking the entire mattress industry by storm

A Mobile App For Bringing Photos to Life

• Campaign paid for itself within 72 hours
• Increased annual revenue by 250% in less than 3 months
• Lowered customer CPA by 40%

A Toilet Stool For Better Stools

• Grew annual revenue from $5 million to over $30 million in 18 months
• Increased online sales by 600%+
• Increased retail sales by 400%+
• Accumulated over 1.5 million Facebook shares

 A Grill & Smoker Sent From Heaven

• Increased monthly online sales volume by 50x
• Catapulted a brand new product into the center of the grill & smoker market
• Produced results so quickly it required a restructuring of the supply chain

THESE RESULTS ARE NOT DUMB LUCK

They’re the result of a process that has proven time and again to convert like no other type of advertising—in terms of brand recognition, return on ad spend, and overall sales.

This training will give you the tools you need to create ads that sell—and it will teach you the exact methods we use to achieve these results on a consistent basis.

But don’t wait! Our last course sold out in 2 hours. When enrollment opens, you’ll need to be quick. If you don’t apply now, you will not be notified when registration opens.

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