The Last Hurrah – Drayton Bird

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The Last Hurrah – Drayton Bird

Here’s what these two days will give you:

Direct Marketing defined – where it fits into business and why you need to understand it.

Why most marketing is totally stupid – shocking global research revelations

The only three questions your customers give a hoot about. (Few marketers even try to answer them – so fortunes are pissed away)

How to be a complete marketer: 12 marketing disciplines you should understand: most businesses struggle with just one.

Upside down marketing lunacy: why people persist in getting things in the wrong order.

The Absolute Essentials of Creative.

How to:

• • Manage your time.

• • Plan your creative better.

• • Brief others (or yourself) better.

• • Think up better ideas.

• • Write better.

• • Judge design better.

• Evaluate stuff better – before and after.

… with lots of ideas to steal.

15 things I did to make a million or two – starting from minus zero

My partners and I were stony broke. I owed so much I was using a false name. In under four years we were the UK’s biggest direct marketing agency. In exactly seven years eleven months I sold to Ogilvy and Mather. Then …

… my life with Ogilvy

The secret he told me at Claridges – The day we made a video – The Ogilvy approach to Christmas – When I asked about his mistakes – The fateful phone call – The garden party – “I may not be a great lover but …” – His fear of Leo Burnett … and what he said to Hallmark cards – Selling ads in Helena Rubinstein’s bedroom – “Your beautiful car” – What he said about Martin Sorrell – The scent of a whore’s boudoir – My mistake, said he – Rosser Reeves’ Dirty trick – “What do you actually do, Drayton?”

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Purchasing The Last Hurrah – Drayton Bird course now, You can get it with the LIFETIME SUPPORT and UNLIMITED DOWNLOAD.

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Purchase the The Last Hurrah – Drayton Bird course at the best price at eBokly. Upon completing your purchase, you will gain access to the downloads page. where you can conveniently retrieve all associated course files. Additionally, we will send you a download notification email to your registered mail.

Unlock your full potential with our The Last Hurrah – Drayton Bird courses. Our courses are meticulously designed to empower you with the skills and knowledge needed for excellence.

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